ASHLEY WESTRICH

Hi there, and welcome to my little home on the internet!

 

Born and raised in Saint Louis, MO, I moved to New York upon finishing college and have called it my home ever since. I currently reside in Brooklyn with my husband, our dog and two cats, who are—with certainty—the most entertaining creatures I have ever met.

 

Art and design have always played a defining role in my life. I grew up taking countless drawing, color theory and painting classes and designing nearly as many T-shirts for school events. I chose art history as a major in my undergraduate studies. I went into advertising to satisfy my need to be surrounded by creativity. And I have forever been drawn to smart and attractive packaging, logos, menus, retail displays, you name it. It was only a matter of time before design became the career I chose for myself.

 

In my prior life, I worked as a brand strategist, determining what makes consumers tick and using those insights to guide the development of various brands. This experience instilled in me the importance of directed creativity—the concept that design must possess not only appeal and stopping power, but also clarity, relevance, meaning and motivation. It is this intention that I strive for in all of my work.

 

I like to compile visual inspirations on Pinterest, so click on over and follow me there if you also like to look at pretty things. Check below for some more official info on me or download my full resume and get all the details.

 

Experience

ASHLEY WESTRICH

Freelance Designer / September 2011—Present / Brooklyn, NY

 

CHARITY: WATER

Graphic Designer / September 2012—April 2013 / New York, NY

Design Intern / May 2012—August 2012 / New York, NY

 

ANTHROPOLOGIE

Visual Display Intern / June 2012—August 2012 / New York, NY

 

BON APPÉTIT MAGAZINE

Design Intern / May 2011—August 2011 / New York, NY

 

OGILVY

Brand Strategist / December 2007—August 2010 / New York, NY

Associate Brand Strategist / March 2007—December 2007 / New York, NY

Associate / August 2006—March 2007 / New York, NY

 

TBWA \ CHIAT \ DAY

Brand Strategy Intern / June 2005—August 2005 / New York, NY

 

GEILE-LEON MARKETING COMMUNICATIONS

Intern / June 2004—September 2004 / Saint Louis, MO

 

ART SAINT LOUIS

Intern + Gallery Assistant / June 2003—September 2003 / Saint Louis, MO

 

Education

PRATT INSTITUTE

M.S. Communications Design / 2010—2012 / New York, NY

 

NORTHWESTERN UNIVERSITY

B.A. Art History + Psychology / 2002—2006 / Evanston, IL

 

Skills

Proficient in Illustrator + Photoshop + InDesign + Microsoft Office + iWork

Working knowledge of Dreamweaver + Fireworks

Hand Lettering + Illustration